Colours, colours, colours!
Up in the air
Storm clouds on the horizon
(L to R) Foundry & Mr.Shiz
Intermat Exhibition’s official newspaper – WPP, Foundry & Mr.Shiz on the cover
The last seven days have had Wet Paint Productions in Paris working at an international construction event that attracts more than 125,000 visitors from around the world. Our client, the International Powered Access Federation (IPAF) who are the leading force in aerial access (cherry picker) safety, firstly trained the artists – Foundry and Mr.Shiz – to use the machines before asking us to paint two 7m x 4m canvases. Our brief was to make the machines look heroic and slowly progress the images over the course of the week. What could be more fun than painting in Paris in spring? Well, that was before we saw the weather forecast for the week. Huge respect to both Foundry and Shiz who were working 6 metres up and had to contend with fierce rain, hail and up to 19 mph winds. It was a tour de force of patience and a masterclass in can control. Competing for visitors’ attention and pitched against global manufacturers with massive marketing budgets, Foundry and Mr. Shiz got the front cover of the official show magazine. Images of the completed work up soon!