Wet Paint Productions were busy promoting gadget insurance company Protect Your Bubble to a sold out Gadget Show Live, this weekend. Spread throughout 5 halls of the NEC Birmingham, the Channel 5 show’s live event is billed as the UK’s ultimate consumer electronics event and they are not wrong! So, when the client wanted to increase traffic to their stand, they asked Wet Paint to come up with an innovative way to capture visitors’ attention and imaginations. As part of Assurant Solutions which operates in the US, South Africa, Canada, China, Europe and the UK, the online firm that offers insurance for laptops to smart phones jumped at our concept of spraying screen savers on to these giant iPhones. As the only exhibitor offering experiential marketing outside of the event, Sheffield’s very own Faunagraphic and Rocket01 drew the crowds as their corporate-driven designs featuring the characters Bubble and Squeak went up. One of these designs could well be winging its way to corporate headquarters in Atlanta, USA,  before long and we’ll post a picture of the art in situ. Again, our thanks to the artists for their designs and hard work. Any companies looking to boost their presence at exhibitions can contact Wet Paint Productions at: wetpaintproductions@hotmail.com